Rebranding for Enzym Company
Enzym Company is the largest producer of the yeast and a leader of the yeast market in Ukraine. Our goal was to update the company’s visual identity system, make it modern easy to perceive and reproduce while keeping the traditional elements that ensure brand recognition on the market.
Before:
After:
Logo significance
To facilitate visual perception and to preserve connection with the previous identity, we simplified
a structure of a graphic symbol to three elements, giving each of them a certain value.
Corporative identity
The pattern is an additional brand identifier. It denotes stylized yeast cells and performs
a decorative function.
The main color of the brand is green. It is easy for remembering and helps to create an emotional connection with consumers. Additional colors are yellow and dark gray for the font part of the logo and texts.
https://www.behance.net/gallery/82110387/Enzym-Rebranding