nice rice重庆概念店 / say architects

中国人把用餐称作吃饭，一日三餐，餐餐见米，米饭向来是东方文明的物质粮食。就如同好看的衣服有很多，但是日常生活中不可或缺一件“好饭”，因此“一粒米”的想象孕育而生。

▼项目视频，Video © DONG建筑影像

In China, dining is often referred to as “eating rice.” With three meals a day, each accompanied by rice, rice has long been a staple of Eastern civilization. Just as there are numerous stylish clothing options, an essential “good meal” is irreplaceable in daily life. This is why the concept of “Grain in the Mountain City” was conceived.

▼店面外观，Exterior view © HereSpace

nice rice好饭重庆首店落位于华润万象城二期核心区域，位处商场中庭广场入口，并享有360°玻璃展面的单体建筑中有着视野极佳且客流较大。say希望借由门店的地理优势，将其打造为更具昭示性的地标建筑。

The inaugural nice rice establishment in Chongqing is strategically situated in the core area of MIXC Phase II. Positioned at the entrance of the shopping center’s atrium plaza, this standalone building boasts a 360° glass facade, offering optimal views and substantial foot traffic. The intention is to transform this location into a prominent landmark, capitalizing on its geographical advantage.

▼360°玻璃展面的立面，360° glass facade © HereSpace

建筑核心筒及设备用房位于场地中心，恰好形成了天然的商业环形流线，say顺势将一颗巨大的米粒从天而降，将其包裹，同时成为广场上的视觉中心。室内的各功能区就此围绕“米粒”展开，将服饰展示区、咖啡区形成围合式的室内流线，仓库、配电间等相较隐秘的区域则藏匿于了米身当中，留有给顾客更宽敞、简洁的消费体验场景。

The central core and utility rooms of the building naturally create a circular commercial circulation route. By ingeniously suspending a giant grain of rice from above and wrapping it around the core, this visual centerpiece emerges on the plaza. Functionally, the interior spaces are arranged around this “grain of rice.” The clothing display area and coffee zone form a cohesive indoor circulation, while discrete areas such as storage and electrical rooms are concealed within the “grain,” ensuring customers experience a spacious and uncluttered ambiance.

▼入口处，Entrance © HereSpace

▼环绕布置的落地窗户，Surround floor-to-ceiling window © HereSpace

▼核心筒，The central core © HereSpace

咖啡区设置木制圆桌，木头的质感充满了生命力，温暖的原木色调柔化掉空间的冷峻感。围桌落座，环形的餐桌更具包容性，减少了人与人的距离感，外摆区以站立圆桌和长凳座椅两种形式供消费者短暂停留与休息。say尝试去除所有多余摆件，围绕米粒的想象，让极简成为最好的装饰，打造一碗开放的“百家饭”，融化拘谨，拉近社交距离，感受生活的闲适与温度。

The coffee area features wooden round tables, exuding vitality through the natural texture of the wood. Seated around circular tables fosters inclusivity, reducing perceived distances between individuals. The outdoor seating area provides both standing round tables and bench seating for visitors to briefly pause and relax. The design eliminates excess decorations, focusing on the imaginative concept of the rice grain. Minimalism becomes the finest decoration, cultivating an open space for communal dining that is relaxed and warm.

▼咖啡区，Coffee area © HereSpace

众所周知，重庆是一座高低错落的城市，除了广场视角以外，写字楼、高架轻轨、地铁出入口都能看到场地形象，而巨大的米粒不仅遮挡了原有较为杂乱的屋顶设备，也顺势成为了城市景观，向这座城市散发品牌独有的文化。

Chongqing’s undulating urban landscape is recognizable from various viewpoints—plazas, office buildings, elevated light rail, and subway entrances. The large rice grain serves not only to shield existing rooftop equipment but also becomes a branded urban landmark, projecting the unique culture of the brand into the cityscape.

▼咖啡区的木质桌椅，Wooden tables and chairs in coffee area © HereSpace

考虑到重庆的气候及雨水，室内外的米粒需要通过不同的耐候性测试及和人的感官触达。经过前期不断打样、翻模、测试，最终选择了超高性能混凝土（Ultra-High Performance Concrete）作为主要材料。室内的粗糙质肌理更接近大米质感，而室外部分为了雨水更好的滑落和清洁，光泽度会更高。由功能出发带来效果上差异，却在城市尺度被不断缩小，留给市民的反而是轻松且容易阅读的品牌形象。

Given Chongqing’s climate and precipitation, both the indoor and outdoor rice grain structures required different weather-resistant testing and tactile experiences. After extensive sampling, molding, and testing, ultra-high-performance concrete was chosen as the primary material. The interior texture resembles rice’s rough surface, while the outdoor portion, needing efficient rain runoff and cleaning, features a higher gloss. While functional considerations result in visual disparities, the effect is minimized on a city scale, leaving citizens with a light and easily recognizable brand image.

▼建造材料模拟大米的质感，The construction material mimics the texture of rice © HereSpace

say architects希望被播种下的“米粒”也能成为重庆这座城市的标志记忆，同时证明中国品牌不仅能从民族文化里来，塑造出顺应新时代环境下的民族性格与信仰。

say architects aspire for this “rice grain” to become a symbol etched into Chongqing’s urban memory, demonstrating that Chinese brands draw not only from national culture but also shape a national character and belief system aligned with the new era’s environment.

▼平面图，plan © say architects