Musinsa E PTY, a Korean fashion shopping store, is popular among young people for its online aesthetic and ability to accurately grasp fashion trends. As a result, 45 percent of the store’s shoppers are between the ages of 18 and 24.
The store has four floors, each with a different atmosphere and function from the other floors, but the same feature is that WGNB has always followed the avant-garde and fashionable design style, and strives to create clean lines, simple and smooth space for customers to shop.
The store uses black, white and grey as the main colors and contrasts in the space. When the guests stand in the dark color occupies a large space, it brings a sense of quiet and calm, which can be used as a place for people to stop and rest. At the same time, WGNB abandoned the complex decoration, with a strong sense of the shape of the commodity display shelves, walls and storage cabinets to enrich the level of the space.
The large area of glass Windows allow natural light to freely enter the room, and also allow people outside the store to see the furnishings and goods on sale, which not only attracts people’s attention, but also increases the flow of people coming to shop. Mirrors are also reused in the space, both for the convenience of the client and to visually expand the space.
,- Interiors: WGNB
- Photos: Yongjoon Choi
- Words: Gina
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