墨虫 MO CHONG———｜卓美设计｜
｜文创｜品牌｜VI视觉｜识别手册｜
INTRODUCTION
课程班别 / 卓美设计平面设计方案全能班
项目类型 / 标志设计 · VIS识别 · 插画设计 · 平面设计
编辑宣传 / 卓美设计品牌部
品牌名称 / 墨虫
品牌类别 / 文创品牌
设计师 / Pei Chen
卓美学员作品简介
ACTVITY THEME
理念及缘由
伴随着经济发展和文化自信的提升，越来越多的国人开始将目光从外国潮牌转移到中国本土的品牌上。商家企业抓住机会以中国优秀的传统文化为根基不断推出符合当代审美潮流的商品，国潮应运而生。国潮是指以潮流的方式传承中国传统美学,以研发文创的方式打开大众商品市场。
该品牌以国画中的各种昆虫作为灵感来源，设计出简化的几何化的昆虫形象，运用到贴纸、玩偶、T恤、陶瓷餐具等各类文创产品中。
With the development of economy and the improvement of cultural confidence, more and more Chinese people begin to shift their attention from foreign fashion brands to Chinese local brands. Businesses and enterprises seize the opportunity to take the excellent traditional culture of China as the foundation to constantly introduce products that conform to the contemporary aesthetic trend, and China-Chic came into being. China-Chic refers to inheriting Chinese traditional aesthetics in a fashion, and opening the mass commodity market in the way of research and development of culture and innovation.
Inspired by insects in traditional Chinese paintings, the brand designs simplified geometric insect images and applies them to various cultural and creative products such as stickers, dolls, T-shirts, ceramic tableware, etc.
卓美设计-平面设计方案班学员部份作品
