宠物零食系列包装
在设计上呈现零食这一品类有别于猫粮、宠物保健品，更加轻松的氛围。
一种颜色对应一种主要原料成分，肉酱包和肉汤包拥有不同的色块高度，来区分内容物的性状。
当这套设计语言用在不同类型、包装材料的零食系列时，将会隐含统一的线索：袋装的鸡肉冻干和鸡肉肉酱包、鸡架高汤包使用同一种色块颜色。
在包装材料上，我们将人类食品包装用在宠物零食上，悬盖的设计，方便开关及保鲜，10mm开口大小适合猫的喂食。
该系列宠物零食酱包在2022年上半年已累计销售超过15万包。
Pet Snack Series Package
The design of the snacks is different from those of cat food and pet health products, as it creates a more relaxed atmosphere.
One color corresponds to one main ingredient, and the meat paste packs and meat soup packs are different in the heights of the color blocks, facilitating the differentiation of the content properties.
With the design language used in the snack series of different types and packaging materials, there is a unified clue that the bagged freeze-dried chicken, the chicken meat paste pack, and the chicken bone soup pack share the same block color.
Regarding the packaging materials, we use human food packaging for the pet treats. The screw cap is convenient for sealing/unsealing and fresh-keeping, and the 10-mm opening is suitable for cat feeding.
In 2022 Q1-Q2, more than 150,000 meat paste packs of the series have been sold.
https://www.behance.net/gallery/150557259/Pet-Snack-Series-Packaging-pidan