pidan 全价宠物食品系列包装设计

2020-2022

设计将“真正在意自己的猫吃什么的消费者”在购买猫粮时最关注的信息——产品原料组成以及其他重要参数,作为主要的视觉元素。[名]、[原]、[营]、[添]、[工] 分别对应产品名称、原料组成、营养成分值、添加剂以及制作工艺。平等地展示客观信息,仅在重要的信息上做颜色区分。

全新的包装设计,因简单且完整的逻辑,使品牌在面对快速变化的宠物食品市场时,减少了SKU上新过程中设计的压力。同时也是pidan在经营至第6年时,希望传递更加平等、中性、客观的品牌形象所做的一次重要尝试。

pidan Pet Food Series Packaging Design

2020-2022

Design take the information most concerned by “consumers who really care about what their cats eat” — the product raw materials and other important parameters — as the leading visual elements on the front.The [名], [原], [营], [添], [工] and [重] correspond to the product description, raw materials, guaranteed values of nutrient composition analysis, additives, production process, and weight, respectively. Objective information is presented equally, and only important messages are distinguished with different colors.

Even in coping with the rapid changes in the pet food market, thanks to the new packaging design with the simple yet complete logic, the brand can reduce the design pressure in the SKU update. Besides, it is also an important attempt by pidan in the 6th year of operation to deliver a more equal, neutral, and objective brand image.



https://www.behance.net/gallery/149746629/Pet-Food-Packaging-Design-pidan