The project has been directed by the Ferrari Design team led by Arch. Flavio Manzoni and the architectural project has been designed in cooperation with London studio Design International, led by Arch Davide Padoa and with Planning engineering studio from Bologna.
The 5,000sqm four-stories building was commissioned to a joint venture between Planning and Design International by the late CEO of Fiat Chrysler and Ferrari, Mr. Sergio Marchionne, who masterminded the inclusion under one roof of four strategic components: Ferrari Design, which counts some eighty designers and automotive engineers, the Chassis Model Workshop, the Tailor Made and the Atelier for the presentation and launch of new models.
The structure’s exterior—meant to be reminiscent of the dynamic lines of Ferrari sport cars—is an eye-catching combination of concave and convex surfaces. A triangular pattern—comprising alternating glass and stretched gilded anodised aluminium—blankets the building to “filter” unwanted eyes, provide light, and simply give the structure a floating look.