NeueHouse是DesignAgency事务所为洛杉矶市中心地标——布拉德伯里大厦(Bradbury Building )内部设计的全新私人办公空间,以迎接高效创意公司,精英以及企业家。项目迎合了现代创意工作者的需求,并以其远超传统办公室的便利设施,营造了一个精致且舒适的工作氛围。项目面积2,5000平方英尺(约2322平方米),占据了大厦整个三层空间。NeueHouse涵盖了公共区域,全天营业的咖啡与酒吧,公共画廊,工作区,健身房,会议室,以及一些专门为企业服务的即时辅助工作室。

NeueHouse, an elevated private workspace for high-performance creative companies, leaders, and entrepreneurs, commissioned DesignAgency to craft the interiors for their newest location in downtown LA’s iconic Bradbury Building. Catering to the modern creative workforce, NeueHouse Bradbury is a sophisticated and comfortable work environment with amenities that go beyond anything seen in a conventional office. Occupying the entire second floor, the 25,000 s.f. “house” includes common areas with a morning-to-night café/bar, a communal gallery and atelier workspace, a wellness room, meeting rooms, and several plug and play studios for dedicated businesses.

▼项目概览,overall of the project © Nikolas Koenig

洛杉矶市中心的布拉德伯里大厦(Bradbury Building ),于1893年由建筑师萨姆纳·亨特(Sumner Hunt)设计建造,包括了五个商业办公楼层。这座国家历史地标建筑,以其非常规的建筑风格而备受瞩目。大厦外立面由朴素的棕色砖与赤陶罗马式门面组成。建筑内部配置有华丽的鸟笼式电梯,铁艺饰物,宏伟的意大利大理石楼梯以及一个高达50英尺(约15米)的阳光明媚的中庭。设计的核心理念旨在,在这个标志性的维多利亚式建筑内部,营造一个柔和,通风,华丽且优雅的室内空间,以迎合建筑悠久的历史。最终,DesignAgency事务所成功地为当代创意人提供了一个独特且优雅的现代工作空间。

Constructed by junior draftsman George Wyman in 1893 from the original design by architect Sumner Hunt, the Bradbury Building comprises five stories of commercial office space in downtown LA. A National Historic Landmark beloved for its unconventional mix of architectural styles, the building is characterized by a modest brown brick and terra cotta Romanesque facade. Inside, ornate birdcage elevators, decorative ironwork and grand Italian marble staircases command a soaring 50-ft high, sky-lit atrium. Celebrating this lofty Victorian icon was a priority for DesignAgency, who infused the interior with soft, airy and graceful flourishes as a counterpoint to its historic architecture. The result is a uniquely modern and elegant workspace suited to the contemporary creative professional.

▼布拉德伯里大厦的华丽铁艺内饰以及玻璃顶的中庭, ornate ironwork interior and glass-roofed atrium of Bradbury Building © Nikolas Koenig

多功能的公共区域可以满足各种功能需求。例如,DesignAgency在现有的三层夹层周围创建了四个多用途休息区,在俯瞰中庭的同时,为艺术展览或系列讲座等活动提供了场地。人们亦可在这里进行一些非正式的会议活动。

Versatile common areas accommodate a range of programming needs. For example, DesignAgency created four multi-purpose lounge areas positioned around the existing second-floor mezzanine which overlooks the atrium to allow for events such as art shows or lecture series, as well as casual and break-out meetings.

▼三层夹层周围的四个多用途休息区, four multi-purpose lounge areas positioned around the existing second-floor mezzanine © Nikolas Koenig

▼由休息区看楼梯, viewing the staircase from the lounge areas © Nikolas Koenig

▼在楼梯看休息区, viewing lounge areas from the staircase © Nikolas Koenig

舒适的现场咖啡/酒吧,在白天为人们提供咖啡,晚上则是鸡尾酒。酒吧的环境通风开敞,吧台由意大利轻质大理石台面,拱形的蜂蜜橡木和深色胡桃木制的酒柜以及黄铜细部组成。吧台前的大理石长桌,与圆形的红宝石色高脚凳以及温暖的Lee Broom球形吊灯一起打造出宜人的休闲氛围,使其成为人们进行休闲会议或合作的理想场所。

The snug onsite café/bar serves coffee in the morning and cocktails at night. Here, a light marble bar, quarried from Italy, is paired with curved honey oak and dark walnut architectural millwork and brass detailing, grounding the airy surroundings. Rounded ruby-colored bar stools provide comfortable seating under warm globe pendant lanterns by Lee Broom, while a nearby central console table is the ideal spot for casual meetings or collaborative work.

▼大理石吧台,红褐色高脚凳,黄铜内饰以及Lee Broom球形吊灯,Marble bar, ruby-colored stools, brass detailing and Lee Broom lanterns © Nikolas Koenig

▼咖啡/酒吧是进行休闲会议或合作的理想场所,café/bar is the ideal spot for casual meetings or collaborative work © Nikolas Koenig

▼吧台旁设置了一系列的休闲空间,a series of leisure spaces are set beside the bar © Nikolas Koenig

良好的自然采光,丰富的绿植,铜质灯具,以及二十余个稍有风化的釉面砖壁炉,为人们营造出一个舒适且精致的共享与私人工作空间。

Comfortable and refined shared and private workspaces feature more than 20 original fireplaces in weathered and glazed brick, copper task lighting, abundant potted plants, and natural light.

▼自然光线充足的公共工作室,public work space with plenty of natural light © Nikolas Koenig

▼创意公司工作室,company work space © Nikolas Koenig

▼工作区内二十余个稍有风化的釉面砖壁炉, workspaces feature more than 20 original fireplaces in weathered and glazed brick © Nikolas Koenig

▼工作区内黄铜灯具, brass lighting details in the working space © Nikolas Koenig

NeueHouse的室内设计简洁而平和,在视觉上,对应了建筑丰富的历史细节与风格大胆的门厅。建筑原有的11英尺(约3.3米)高的橡木框窗,裸露的木质天花板,以及砖制壁炉,与现代风格的内饰一起为室内渲染出柔和的色调。精致的凡尔赛拼花地板,亚麻布艺窗帘,以及曲线家具均由著名的爱尔兰制造商Orior专门定制而成。室内的艺术装置,由一个专家委员会专门策展,并定期轮换。其中,还包括一张永久收藏的《银翼杀手》(Blade Runner)的剧照。该照片由已故的伟大摄影师斯蒂芬·沃恩(Stephen Vaughan)于1981年拍摄。

In response to the rich visual history and the bold character of the building’s foyer, NeueHouse Bradbury’s interiors are simple and calming. Characterful original details such as the 11’ high oak framed windows, the exposed wood ceiling joists, and original brick fireplaces integrate naturally with the modern interiors rendered in pastel palettes with delicate Versailles parquet floors, breezy linen drapery, and curvilinear furniture custom-fabricated by famed Irish manufacturer, Orior. Art installations, curated by an expert committee, rotate on a regular basis, and the interior also includes a permanent collection of photographs from the filming of Blade Runner, shot in 1981 by the late great still photographer Stephen Vaughan.

▼休闲/洽谈区内设有定制的家具,窗帘以及凡尔赛拼花地板,custom-fabricated furniture, linen drapery and Versailles parquet floors in the relaxing/meeting area © Nikolas Koenig

▼项目内有多种多样的会议工作区, various relaxing/meeting area of the project © Nikolas Koenig

▼专门为企业服务的即时辅助工作室, plug and play studios for dedicated businesses © Nikolas Koenig

▼厨房,砖墙以及木质天花板细部, kitchen and the detail of the brick wall and the wooden ceiling © Nikolas Koenig

DesignAgency的创始人Anwar Mekhayec说:“NeueHouse的模式融合了酒店、社交俱乐部和工作空间的理念,项目需要为有品味的创意人士创造一个精致而复杂的环境。能与这样一座标志性的美国建筑合作,对我们来说是一种荣幸,也是一个很好的起点。为了呼应其丰富的历史细节与大胆的建筑风格,我们决定为其增加一个集现代,柔和,优雅及丰富度于一体的空间层次。最终,该项目以独特优雅的现代工作空间,柔和的色调以及空灵的室内氛围,在洛杉矶市中心,为创意专业人士开辟了一片灵感的绿洲。”

Anwar Mekhayech, Founding Partner at DesignAgency, says of the new location, “The NeueHouse model blends the idea of hospitality, social club, and workspace all into one, requiring a refined and sophisticated environment that’s conducive to the tastes of creative professionals. It was a real privilege for us to work with such an iconic American building and this gave us a great starting point. In response to its rich visual history and its bold character, we decided to add a new layer that is modern and fresh, with soft and graceful flourishes. The result is a uniquely modern and elegant workspace with a soft palette and ethereal vibe that is ideally suited to the creative professional, creating an oasis in downtown LA.”

▼由爱尔兰制造商Orior专门定制的曲线形家具,curvilinear furniture custom-fabricated by famed Irish manufacturer, Orior © Nikolas Koenig

PROJECT FACTS Location: 304 S Broadway, Los Angeles, CA 90013, United States Client: NeueHouse Size: 25 000 s.f. Completion Date: January 2020 Design: DesignAgency Photography: Nikolas Koenig SOCIAL MEDIA @thedesignagency