Lausanne Sur Mer 2022
« Lausanne Sur Mer » is a social event where kids and adults can enjoy free summer activities by the beach in lake Geneva.
For the 2022 edition, my poster illustration was planned to be used on several merchandising items. With this in mind, I wanted to create a pattern inspired by Hawaiian retro shirts (aloha shirts) with sports activities and hints of the city’s iconic lakeside locations.
Logo│Graphic Design│by Stefan Schlageter
Illustration│Catherine Pearson
Client│Fondation pour
l’Animation Socioculturel
Lausannoise(FASL)
Year│2022
Full Event Poster
Concept
The event’s poster is shown as a Hawaiian shirt with collar and buttons discretely added to the illustration. The staff wore the same Hawaiian shirt as seen on the poster.
The pattern was also adapted on towels, straw hats as well as promotional materials such as banners, flyers, web communication, etc.
Full Pattern Illustration
https://catherine-pearson.com/lsm-2022