Sabyasachi for Nilaya Fabrics – Digital Catalogue-卓美

Client: Asian Paints

Project in collaboration with Whack Thwack

In the year 2021, Asian Paints joined forces with Sabyasachi Mukherjee to produce the finest range of furnishings under the name Sabyasachi for Nilaya Fabrics. This collaboration comprises five exquisite collections —Thar, Makhmal, Soofa, Hazaribagh and Chowk.

与Whack Thwack合作的项目

2021 年，Asian Paints 与 Sabyasachi Mukherjee 联手，以 Sabyasachi 为 Nilaya Fabrics 生产最优质的家具系列。这次合作包括五个精美的系列——Thar、Makhmal、Soofa、Hazaribagh 和 Chowk。

THE CHALLENGE

In the year of a global pandemic, it was very essential for the brand to have an e-Catalogue for the purpose of marketing and sales. A physical catalogue had several restrictions in terms of distribution and hence the brand decided to create an interactive PDF version that can be easily shared.

在全球大流行的那一年，该品牌拥有一个用于营销和销售目的的电子目录是非常必要的。实体目录在分发方面有一些限制，因此该品牌决定创建一个可以轻松共享的交互式 PDF 版本。

该方法

THE APPROACH

We designed a digital experience that conveys every emotion that the collection stands for. We leveraged the use of gold as a dynamic element that appears in different, erratic styles to accentuate the design. Several motifs from the prints have been picked up and composed in a way to give a visual break wherever needed. A palette of complimenting colors is used to make sure that the fabrics remain as the main focus.

我们设计了一种数字体验，传达了该系列所代表的每一种情感。我们利用黄金作为一种动态元素，以不同的、不稳定的风格出现，以突出设计。印刷品中的几个图案被挑选出来，并以一种在需要的地方提供视觉休息的方式组合起来。使用互补色的调色板来确保面料仍然是主要焦点。