“梁祝”喜相逢白葡萄酒包装设计——2022 Pentawards O-I赛道 银奖作品
设 计：李璐
建模渲染：杨岚
一杯长相思，一份相思情，长相思是个自带诗意的葡萄品种。它不禁让我们将它与中国广为流传的传统神话爱情故事——梁祝所联系起来，梁祝讲述了中国古代一对情侣，因为家人和世俗的阻挠生前无法在一起，最后在抗争中死去并化为蝴蝶，相伴相随的故事。体现了对自由的追求，也让我们看到了浪漫爱情。本作品在设计里引用了梁祝的化蝶元素，结合传统吉祥纹样“喜相逢”，用精致的线条将这对蝴蝶爱人勾勒出来，让完美的长相思葡萄酒和美好的爱情相遇。
A glass of Sauvignon Blanc recalls the affection for each other. This is a grape variety that comes with its own poetic meaning. It makes us associate it with the traditional mythical love story, Liang Zhu（The Butterfly Lovers）, which tells the story of a couple in ancient China who could not be together in life because of the obstruction of their families and the world, and finally turned into butterflies accompanying each other. It embodies the pursuit of freedom and shows us romantic love.
The design of this work quotes the element of the transformation into butterflies of Liang Zhu, combined with the traditional auspicious pattern “joyful reunion”, and uses delicate lines to outline the pair of butterfly lovers, enabling perfect Sauvignon Blanc to encounter beautiful romance.
