|三一创意实验室出品|——苏州淮海街-导视设计-卓美

商业街导视设计的目的，从来不是单一的，需要满足基本指引功能的同时，延伸品牌理念，不仅要方便易懂、也需凸显商业氛围、体现在地文化印象。

在淮海街的整体改造项目中，导视设计延续品牌“中日”文化交糅的概念。用透明亚克力和金属为主材，透明亚克力在不同光照时段形成虚实相间的光影，边缘用弧度处理削弱了材质本身的硬朗，整体造型则借用日式枯山水独有的秩序感，同色系不同材质搭配出层层叠叠的苏式山水，另导视成为整个街区鲜明的印记。

The purpose of commercial street wayfinding design is never singular. It needs to meet the basic guiding functions while extending the brand concept. It had to be not only convenient and easy to understand, but also highlight the commercial atmosphere and reflect the local cultural impression.

Overall in the renovation project of Huaihai Street, the wayfinding design continues the brand concept of “Chinese and Japanese” cultural blending. Using transparent acrylic and metal as the main material, transparent acrylic forms light and shadow in different lighting periods to create an effect that blurs reality. The edge is curved into arcs to weaken the toughness of the material itself. The overall shape borrows the unique sense of order of a Japanese dry landscape garden, and the same color groups are matched with different materials to produce a cascading Su-style landscape. These elements have made the wayfinding design a distinctive mark of the entire neighborhood.