HOIN EDUCATION CENTRE 合艺学塾
以传统文化营造生动的艺术教育生活。
Build a vivid educational and artistic life by traditional culture.
服务内容：品牌形象识别、品牌策略、IP创作
客户信息：申佳实业集团
—
寻找中华传统文化中的创新基因，是我们在进行“合艺学塾”这个项目时一个坚定的思考点。正如“合艺学塾”的品牌背景，我们希望在品牌视觉及IP文化建设上本身是具有浓厚的传统属性，因此尽可能赋予目标受众对“学塾”的构想的同时，又通过IP的人格化去创造一些新的感知。
Looking for the innovative gene of Chinese traditional culture is a firm thinking point when we carry out the project of ‘ HOIN EDUCATION CENTER’. Just like the brand background of ‘ HOIN EDUCATION CENTER’, we hope that it has strong traditional attributes in brand vision and IP culture construction. Therefore, we try to give the target audience the idea of ‘ EDUCATION CENTER ‘, and at the same time, we also give some new perceptions through the IP personalization.
基于品牌联想度与中国元素的探索，我们以“鹤”作为品牌IP的原型，并将其化身为一名“合艺学塾”的老师，通过营造虚实结合的互动空间，让孩子们在寓教于乐的轻松氛围中爱上学习，爱上中国文化。
Based on the exploration in brand association and Chinese elements, we take ‘crane’ as the brand IP prototype, and incarnate it as a teacher of ‘HOIN EDUCATION CENTER’. By creating an interactive space combine virtual and real, children will interested in learning and Chinese culture in an fun atmosphere.
