SEA – South East Asian Games
A bold and vibrant visual identity and campaign for the 30th Southeast Asia Games 2019, hosted by the Philippines. The colourful campaign takes inspiration from the eclectic culture and collective spirit of the Philippines and Southeast Asia. By combining different colours and patterns we showcased how sport acts as a unifying force across this incredibly diverse region. As part of the overarching brand identity of the 2019 SEA Games, we created the logo, the mascot and different collaterals for the game.
(Produced in 2019)
