Before The Great Taste
ART DIRECTION
Before the invention of ketchup, food was a pretty bland affair. In order to promote the traditional Curtice Brothers brand and its ketchup, Ogilvy Germany took advantage of a piece of art history in this series of advertisements, showing people and their meals before Curtis Brothers ketchup saw the light of day in 1868.
Agency: Ogilvy
Location: Berlin, Germany
Art Direction: Alexa Brotz, Hugo M. Pareja, Hajra Tariq, Nur Solehin
Copywriter : Shlomo Genchin
ECD and CD: Florian Hucker & Felipe Galiano
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Luerzers Archive
https://www.pinkrikshaw.com/beforethegreattaste