Young people in India are expected to be dutiful, dress appropriately, act appropriately, study hard, get a good job, respect their elders, get married, work hard and listen to everything their parents say. Basically, they are raised to have a lot of ‘sanskar’. But that can be kind of stifling.
What Chupa Chups suggests is to put a fun spin to your sanskars. ‘Be Funskari’.
https://www.behance.net/gallery/124707743/Chupa-Chups-Funskari