shop coffee promo-卓美

Cuervo is a Specialty Coffee Brand in Buenos Aires, Argentina. This is our fourth year with them and also our forth campaign. Cuervo has 3 shops now and more are on their way. Growth always presents a challenge. How do you keep the human side of things when you are becoming a big business? How do you stay at the crest of the wave when sharks are coming? What do you do when things get crowded?

These are all questions that we asked ourselves and here are some of the answers: Do the Unthinkable, Be Smart, Be Wry, Stay Fresh and; most important of all, Stay Human. If something isn’t broken, do a kick-flip; and that’s exactly what we did here.

No more beautiful coffee cup illustrations or overly cute coffee iconography. No more specialty method diagram or flavor chart. This campaign is a gift for the people that make Cuervo be Cuervo. The people that run the shops, the people that work the shops and its colorful audience.

Cuervo 是阿根廷布宜诺斯艾利斯的特色咖啡品牌。

这是我们与他们合作的第四年，也是我们的第四次活动。 Cuervo 现在有 3 家商店，而且还在路上。增长总是带来挑战。当你成为一家大企业时，你如何保持人性化的一面？当鲨鱼来袭时，你如何保持在风口浪尖？当事情变得拥挤时，你会怎么做？

这些都是我们问自己的问题，下面是一些答案：做不可思议的事、聪明、谨慎、保持新鲜和；最重要的是，保持人性。如果有东西没有坏，做一个踢腿；这正是我们在这里所做的。

不再有漂亮的咖啡杯插图或过于可爱的咖啡肖像。没有更多的专业方法图或风味图。这场运动是送给那些让 Cuervo 成为 Cuervo 的人们的礼物。经营商店的人，为商店工作的人以及丰富多彩的观众。