Stravinsky品牌包装设计

Task: To create design of a new range of herbal teas and delicious berry flavorings.  Decision: We rejected at once the idea to create minimalistic and reserved design. For the reason that the majorly of pharmacy-sold teas look this way; it was of great importance to step back from these images. We wanted to emphasize that our tea first of all will give the consumer pleasure and enjoyment with taste, will help to plunge into the fantastic world of herbs. And to tell about the benefits and composition, we used the back part of the packing where we tried to tell accurately about all advantages of herbal tea, to tell about the composition in detail and the right way of its brewing. On the front part we spread the magic, fantastic and profound world of flowers and herbs. We avoided any direct presentation of the composition. For us it was of major importance to fill the design with emotions, abundance and splendor of flora and, thus, to emphasize the esthetic and flavor component of the product. 

转载来源:https://www.behance.net/gallery/27971637/Stravinsky