ENERGY, MOON & SUN
Elements that are part of human routine throughout your life. They reflect our mood, inspire us and are also capable of generating a connected presence that we call the creative state. Flow.
The desire of the CONDE brand was that these same elements were placed as a starting point for the visual conception of communication and products. In this sense, a strong identity proposal, aligned with the consumer market of one of the most popular drinks in the world.
A special detail, despite the North American founders, its main product has roots in Latin America. I am referring to Brazil, a fertile region for the planting and cultivation of coffee. At this point you begin to connect the dots and understand the presence of the color green and the origin of the brand name. I’m talking about a fruit that arrived in Brazil around 1926 by the ‘Conde de Miranda’, since then it has been known in some regions of Brazil as ‘Fruta do Conde’ (Sugar Apple/ Sweetsop). Now you know where the fruity notes of coffee come from, an experience exclusive to the brand.
能源、月亮和太阳
在您的一生中成为人类日常生活的一部分的元素。它们反映了我们的心情，激励我们，也能够产生一种我们称之为创造性状态的连接存在。流动。
CONDE 品牌的愿望是将这些相同的元素作为沟通和产品视觉概念的起点。从这个意义上说，一个强有力的身份提案，与世界上最受欢迎的饮料之一的消费市场相一致。
一个特别的细节，尽管创始人是北美人，其主要产品却植根于拉丁美洲。我指的是巴西，一个种植和种植咖啡的肥沃地区。在这一点上，您开始连接点并了解绿色的存在和品牌名称的起源。我说的是 1926 年左右由“Conde de Miranda”到达巴西的一种水果，从那时起，它在巴西的某些地区就被称为“Fruta do Conde”（糖苹果/ Sweetsop）。现在您知道咖啡的果香从何而来，这是该品牌独有的体验。
https://www.behance.net/gallery/118202713/CONDE?tracking_source=project_owner_other_projects