Riley®
Riley & Riley Ltd.
The brief
‘Create a brand for the Riley brothers’ drink. You’ll need to consider everything, from the branding strategy to the design to the packaging.’
Riley&Riley Ltd. sell a drink that promises to prevent hangovers – it’s a mix of vitamins, rehydration salts, amino acids that break down toxins, caffeine and one secret ingredient. The company was founded by two brothers from Yorkshire – Tom and James Riley. They moved to London after graduating, set up their company and started manufacturing the drink.
The approach
The main inspiration for this project was the effect alcohol has on the brain and consequently the eyesight. The typeface and graphic elements were created based on this very idea.
The process
The name of the drink (20/20) is placed partially on the front and on the back of the bottle label. The more the user consumes the more visible the logo gets. When the amount reaches the lowest point, the logo gets clear; this subsequently means the user has absorbed all the required ingredients. The most important thing anyone should do to avoid next day’s hangover is to rehydrate. That is the reason why 20/20 logo has been placed near the bottom rather than the middle or top of the bottle. The user is ‘forced’ to drink in order to rehydrate. Also, the bottle is made out of recycled, recyclable thinner than usual plastic that would prevent any accidents from happening when someone is a bit tipsy.
The result
A system of clever graphic elements is designed in order to support a bold, fresh and elegant brand launch for the Riley brothers.
‘为莱利兄弟的饮料创建一个品牌。需要考虑一切，从品牌战略到设计再到包装。
Riley&Riley Ltd. 销售一种承诺预防宿醉的饮料——它混合了维生素、补液盐、分解毒素的氨基酸、咖啡因和一种秘密成分。该公司由来自约克郡的两兄弟 Tom 和 James Riley 创立。毕业后他们搬到了伦敦，成立了自己的公司并开始生产这种饮料。
这个项目的主要灵感是酒精对大脑和视力的影响。字体和图形元素就是基于这个想法创建的。
饮料的名称 (20/20) 部分位于瓶子标签的正面和背面。用户消费的越多，徽标就越明显。当金额达到最低点时，标识变得清晰；这随后意味着用户已经吸收了所有必需的成分。为了避免第二天的宿醉，任何人都应该做的最重要的事情就是补充水分。这就是为什么 20/20 标志被放置在靠近底部而不是瓶子的中间或顶部的原因。用户被“强迫”喝水以补充水分。此外，瓶子是由可回收的、可回收的比普通塑料更薄的材料制成，可以防止在有人有点醉时发生任何事故。
设计巧妙的图形元素系统，以支持 Riley 兄弟推出大胆、新鲜和优雅的品牌。
https://www.behance.net/gallery/55839781/2020