Coconaut? Is Here To Take You On An Adventure
Coconaut? is the purest coconut water made from young Vietnamese coconuts, available in two varieties: sparkling and still.
While creating the visual concept, we felt already at the naming stage that this would be an exceptional project for us. As we brought to life Coconaut, the brand hero, we knew it would be the main attraction of the product’s visual appearance. We wanted to showcase this exceptional product as pure and healthy, while at the same time introducing fun and an informal style of communication at the level of packaging, qualities in such short supply in this product category. Of course, we also had to take into account the colour scheme defined in the strategy.
Coconaut?是由年轻越南椰子制成的最纯净的椰子水，有两种品种：闪闪发光和静止。
在创建视觉概念的同时，我们已经在命名舞台上，这对我们而言是一个特殊的项目。 当我们带来生活Coconaut，品牌英雄，我们知道这将是产品视觉外观的主要吸引力。 我们希望将这一特殊产品展示为纯洁和健康，同时在包装水平上引入趣味性和非正式的沟通风格，在这种产品类别中供不应求。 当然，我们也不得不考虑策略中定义的配色方案。
