What if Netflix Sold…Condoms? The Dieline’s Brand Centric Extensions
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Today, brand experience is now more important than ever.
Brands convey a unique sense of identity, and the very notion of that identity is deeply intertwined with the value the brand provides its customers.
But if you have a brand with a strong presence and a trusting consumer base, can that brand extend themselves to new places and create products we wouldn’t normally associate with them?
For instance, when we talk about Amazon, we don’t just think about books anymore. We think of them as a virtual department store or grocer, a destination where we can get everything under the sun.
We tasked a group of young and emerging designers with creating extensions of well-known brands by imagining that they’ve unveiled a line of personal care and cosmetic products.
And this wasn’t just any re-brand. Designers were to not only take the core characteristics of familiar brands and expanding them into a new line of products, but also consider the unique attributes of their consumers as well.
品牌传达了独特的身份认同，而且这种身份的概念与品牌为客户提供的价值深深地相互交织在一起。
但是，如果您拥有强大的品牌和信赖的消费者群体，那么该品牌能否将自己扩展到新的地方，并创建我们通常不会与之联系的产品？
例如，当我们谈论亚马逊，我们不仅仅是想想书。我们认为他们是一个虚拟的百货公司或杂货店，一个目的地，我们可以得到一切都在阳光下。
我们为一群年轻而新兴的设计师，负责创造知名品牌的延伸，想象他们已经推出了一系列的个人护理和化妆品。
这不仅仅是任何重新品牌。设计人员不仅要把熟悉品牌的核心特征，扩大到新的产品线，而且还要考虑消费者的独特属性。
