Brewdog的抽象是一个限量版工艺啤酒概念，自2010年开始，已经发布了20个不同的品种。每个啤酒瓶装（装有少量酵母，提供进一步的发酵和成熟），酿造和释放一次编号并仅由其发布代码知道。这是一个概念，被描述为比啤酒更多的艺术，作为边界推动和模糊类别之间的界限。
平面设计工作室O街与Brewdog合作，为Abstrakt创造了一个新的品牌标识和包装系统，由其创意，限量版的概念，风味品种，个性化设计的性质和使用发布代码而不是名称。这是通过颜色，排版，打印完成和结构设计。
虽然良好的品牌标识和包装设计工作本质上是典型的系统性，O街道提出了这一点，并推动它的前面和中心与一个大胆的新标识和标签系统。字形被抚摸以突出最新版本的批次代码，通过颜色进一步强调批次和口味之间的区别。 AB21，一种甘草和黑醋栗品种，第一个以新设计为特色，具有两个蓝色屏幕打印。
方向是有影响力和独特的，更符合Brewdog的响亮的性格，以前它是trite和forgettable，但与自己更概念的质量，而不是啤酒厂的no-fuss基础。该范围的精心制作和有限的性质支持定制字体的设计，丝网印刷完成，蜡浸脖子和结构设计与压花Brewdog盾。
品牌和包装由O街设计限量版工艺啤酒概念抽象从Brewdog
最初，浓缩的大写无衬线字符看起来缺乏真正独特的字符来证明他们的定制构建，然而，考虑到在瓶子和海报上的排版，感觉合理，堆叠和作为一个水平线，字符感觉平衡，可读和服务于系统。
由O街设计的标志限量版工艺啤酒概念抽象从Brewdog
品牌识别系统由O街设计限量版工艺啤酒概念抽象从Brewdog
标识与航运和酿造的图像配对，并绘制成一系列图形资产。这些被重新混合以提供多样性和区别的感觉;品牌的原则，以及在海报上形象地表现出大胆的风格的多样性的功能。更多来自O Street的BP＆O。
Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.
Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.
Although good brand identity and packaging design work is typically systematic in nature, O Street draws this out and pushes it front and centre with a bold new logotype and labelling system. Glyphs are stroked out to highlight the batch code of the latest release, with differentiation between batches and flavours further emphasised through colour. AB21, a Liquorice & Blackcurrant variety and the first to feature the new design, features a two blue screen print.
The direction is impactful and distinctive, more in line with the loud character of Brewdog, where previously it was trite and forgettable, but with its own more conceptual quality rather than the brewery’s no-fuss foundations. The crafted and limited nature of the range underpins the design of a custom typeface, a screen printed finish, wax dipped neck and a structural design with an embossed Brewdog shield.
Initially, the condensed uppercase sans-serif characters appear to lack a true distinctive character to justify their custom build, however, and given consideration to typesetting on bottles and posters, feels justified, both stacked and as a single horizontal line, characters feels balanced, readable and in service of system.
Brand identity system designed by O Street for limited edition craft beer concept Abstrakt from Brewdog
Logotype is paired with the iconography of shipping and brewing, and drawn out into a series of graphic assets. These are remixed to deliver a sense of variety and distinction; a principle of the brand, and function to visually articulate a sense of diversity of bold flavour across posters. More from O Street on BP&O.
