Du Fang Zi | Branding-卓美

Du Fang Zi | Branding

Du Fang Zi was named after the founder’s grandma in hopes of passing on her traditional tea-making process and the tastes of Taiwan.

The brand identity references a traditional Taiwan and incorporates Ukiyo-e art into the key visual. Inspired by Katsushika Hokusai’s The Great Wave, the key visual includes bubble tea waves, tea jello mountains, and grass jelly cliffs. Furthermore, Grandma Du’s zodiac sign, the tiger, is merged into the wave pattern. All the elements are combined into a food-scenery painting that is a symbol of grandma Du’s expertise.