Who We Are
––––
Singapore Airlines Limited (SIA) is the flag carrier airline of Singapore with its hub at Singapore Changi Airport. The airline uses the Singapore Girl as its central figure in corporate branding. It is ranked as the world’s best airline by Skytrax since 2018, while winning the top spot in three other categories in the same year including “Best First Class”, “Best First Class Airline Seat”, and “Best Airline in Asia”. This is an addition to over two decades of being ranked the world’s best airline by Travel & Leisure magazine. In 2018, the airline was placed 18th on the top 50 most admired companies worldwide, first in Asia and the only airline on the list.
Design Objective
––––
To create a long-term brand identity that clearly communicates the values of Singapore Airlines and to establish a more unique, patriotic and reputable Airline. The objective is to also give the logo a rejuvenation and make it more relatable with the times as well look more aesthetically pleasing.
https://www.behance.net/gallery/90533707/Singapore-Airlines-Rebrand-Graphic-Standards-Manual
