For the Nördik Impakt’s 19th annual festival, the Arts Attack! Association has entrusted Murmure with its global communication strategy in view of the event’s 20th anniversary.
Client: Nördik Impakt & Arts Attack!
Year: 2017
More at: https://murmure.me/en/project/nordik-19/
A strong visual identity which is entirely code-generated
Murmure has developed an experimental concept around generative design, a new territory for digital and creative expression. The agency has set up a strong, electronic and elegant Artistic Direction which enables the overall marketing campaign to be directly generated in high definition.
Generative design at the heart of communication
Collaborating with Brazilian Creative Developer Giulian Drimba, the agency has devised a digital graphic system: a custom-designed tool at the heart of graphic communication.
Music and digital art
The connection between electronic music and digital art thus becomes obvious and enables all communicative fields of action to be infiltrated.
Interactivity
This interactive tool enables you to randomly create an infinite number of graphic creations. Used to its maximum extent, this tool will enable each person on the festival team to create their own visual.
Street marketing & poster campaign
The graphic creations enable the event’s reception facilities and urban landscape to be adorned.
Custom functionalities
The tree structure has been entirely reviewed in order to take into account both the expectations of festival-goers, to gain rapid access to practical information, and those of the festival team, for custom manageability.
Thanks for watching
view full case on murmure.me
https://www.behance.net/gallery/64539455/Noerdik-I