Share – plan A
Le Petit Soldat
The Client
Le Petit Soldat is a Mexican independent production company with wide international reach dedicated to the generation of high quality content. It is the first production company in Mexico to produce for Sony Pictures International.
The Objective
Create an identity representing the cinematographic reference of the classic film Le Petit Soldat. The main idea behind the visual identity is to symbolize the analogy of the great battle that the creation of cinema represents.
The Solution
For this project, inspiration came from the letters sent by soldiers during the war, adding disruptive components to the theme. The use of black ribbon in texts, as an essential element of the monogram, complements the serious personality of the brand creating a balance with rebellious touches. Black and whites predominate within the color palette.
El Cliente
Le Petit Soldat es una productora mexicana independiente de alcance internacional dedicada a la generación de contenido de alta calidad. Es la primer productora de México en producir para Sony Pictures International.
El Objetivo
Crear una identidad representando la referencia cinematográfica de la película de cine clásico Le Petit Soldat. La idea principal detrás de la identidad visual es simbolizar la analogía de la gran batalla que representa la creación de cine.
La Solución
Para este proyecto, nos inspiramos en las cartas enviadas por soldados durante la guerra, agregando componentes disruptivos a la temática. El uso de cinta negra en los textos, como elemento esencial del monograma, complementa la personalidad seria de la marca creando un balance con toques rebeldes. En la paleta de color predominan los blancos y negros.
Share – plan B
25menu Visual Identity
Comprehensive visual identity for new meal delivery service. Visual language built on sharp, minimalistic and radical system of simple 3-color palette, strong typography and logo-as-graphic solution. The gradient system represents characteristics of food itself: for example, red gradient on bottom of the box represents hot food, and box for sushi represents sushi itself.
Naming, strategy, brand identity:
Fullført
Design, Art-Direction: Sergey Vasilevskiy
Logo sign, production design: Alexey Salmin
Project Management: Evgeniy Tsagaev
Brand Management: Sergey Konakov (25menu)
Website design:
Breadhead
Design, Art-Direction: Denis Ilyin
Design: Elena Shevchenko, Dmitry Zhuravlev
Fullfort on web
Breadhead on web
Follow us on instagram for sneak peeks and design stuff
Share – plan C
CityAir | Pune Airport Bu
Share – plan D
Aaron Architect brand design
As mobile phones have gotten taller and wider, the menu is ‘fixed’ in the bottom so you can use only one hand and also it’s easier to reach the menu and other buttons with your fingers.
The navigation is horizontal in all devices, allowing brand consistency and following the visual identity concept.
