Design Spring – The 2nd Contemporary Chinese Furniture Design Fair

This year’s event uses the images of hundreds of lush blooms incorporated into Mortise & Tenon 

structural elements to create a visual impact of various artistic designs and expressions flourishing in unity, 

yet maintaining their own independent spirits.

Fair Open at Hall 4.2/5.2 Area A, Pazhou International Exhibition Center, 

Guangzhou China, March 17-21, 2021


设计之春 – 第二届当代中国家具设计展

于2021年3月18日至21日在第47届中国家博会(广州)举办,展览面积两万平方米。

由強大的策展团队:温浩、侯正光、宋涛、吴滨、毛继鸿、刘峰、任小勇、童岚、任鸿飞、赵云、黄国栋、

江柏明、张启、屠隽立携手打造,邀请八十多家中国原创家居设计品牌,数百位中国艺术家、设计师、各界精英共同参与。

成为中国领导性的设计盛会,同时也成为国内权威的原创设计新品发布平台和重要的设计思想交流中心。

Design Spring – The 2nd Contemporary Chinese Furniture Design Fair

This year’s event uses the images of hundreds of lush blooms incorporated into Mortise & Tenon structural elements to create a visual impact of various artistic designs and expressions flourishing in unity, yet maintaining their own independent spirits.

本次活动的主视觉设计以百花齐放的盛况绽放而来,融入榫卯结构元素。体现出“设计之春”当代中国家具设计展的团结、独立精神。

These images of Flowers and Mortise & Tenon are fused together and balanced with each other. 

We have infused Chinese architecture, furniture and major structural thinking into this years event visual identity.


Art Direction: John Yu / 艺术总监:虞惠卿

Graphic Design: John Yu / 平面设计:虞惠卿

Animation & Visual Processing: John Yu / 动态、编程视觉化:虞惠卿

SnapDesign Team: Jean Bao, Alex Mao, Matthew Wang,

Xu Feng, Sherry Xu, Lara Liu, Bella Deng, Judy Zhu/时浪设计团队

Coordination with Customers: Yuki Zhu /客户协调

Client: Design Spring /主办方: 设计之春

Fonts: FounderType 方正字库, Studio Feixen Sans /字体

Music: 李兴德 /背景音乐

Font in use 字体使用:

https://fonts.studiofeixen.ch/inuse/

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