HUBEI CHANGJIANG FILM GROUP – VEGUARD INSUN INTERNATIONAL CINEMA AT D – MALL
Movies played in cinema are images projected from the little lens of the projector to the large screen. Wuhan Panlong Plaza Yinxing Cinema applies the theory of projection as the theme, bringing the movie element to the entire space.
Normally, one would think of adding elements into the interior while designing. This time, designers think out of the box and use adverse thinking by imagining the space as a cubic volume and applying subtraction concept to shape the space. It does not only emphasize the form of the architecture, but also interestingly combine the elements of architecture and interior design. Through projection, objects are being enlarged. Applying this theory into the cinema, the space is conceived as a volume and numerous projections are subtracted from it, in which the remaining space will be in an irregular and tilted structure. Carrying out this conceptual idea in real requires high techniques because every part of the titled structure is of difference. It is indeed precisely positioned even it looks like a causal arrangement. This requires extra time to create by producing digital drawings and a lot of 3D models.
Another remarkable feature of the cinema is the sole use of grey cement in the entire space covering the ceiling, wall, pillar, and floor, so that the focuses can remain on the form and projections of the space. It also creates calming effect that helps the audiences to clear their minds to enjoy the movie. The same concept is applied to the corridor by subtracting projections in the cubic volume that forms a titled structure. In between the slanted blocks in the ceiling, some lights are inserted to highlight the special structure. The furniture is also in simple square form and in two shades of grey colors cement, echoing the entire interior.
The use of grey color extends to the chairs, wall and carpet in the auditoriums. The walls are made with acoustic panels in the pattern of the outline of lobby’s space structure. Lights are installed in between the acoustic panels, creating an illusion of a 3D effect. The pattern on the wall is also applied to the carpet, unifying the auditorium with the entire space of the cinema.
Designer: One Plus Partnership Limited
Location: Wuhan China
Completion Date: 22 June 2018
Size: 4,000 sq. m
Client: Hubei Xiangsheng & Insun Entertainment Co., Ltd.
Photographer: Jonathan Leijonhufvud
Theme: Projection
