Over its 20-year successful course, Flocafé has been a leader in the food service sector of mass catering with more than 90 shops in 5 countries and has been established as one of the most widely recognized brands in Greece. We were asked to develop a new spatial identity for all Flocafé coffee shops, focusing on the quality and the variety of coffee blends offered. The company’s desire was to engage customers in the preparation of coffee, while making the experience of drinking coffee much more enjoyable. The new face of Flocafé stores whirls around coffee as a raw material. The colors, the scents, the origin of coffee as well as the methods of production, all are elements of inspiration for the renewal of the brand name of Flocafé that is incorporated both in the architectural design and the corporate identity of this established chain of coffee houses. The bar counter plays a central role in the new concept, becoming more open and attractive to the customers. Our intention was to lower the counter in height in order to provide full view of the coffee ritual in the eyes of the customers, while placing in the background large scale coffee silos and metal meshes with hidden lighting, creating a refined industrial setting. In accordance with natural materials, comfortable and cozy furniture placed around large tables, gather large groups of friends or bring together smaller groups, creating a warm and relaxed atmosphere.
Year 2015
Work started in 2015
Work finished in 2015
Client Vivatria
Status Completed works
Type Shopping Malls / Bars/Cafés
