The Webster位于洛杉矶的最新旗舰店占地1.1万平方英尺，毗邻历史悠久的比佛利中心。占据了整栋建筑体首层空间的The Webster用其极具雕塑感和实验性的造型，优雅地展示着一种与比佛利中心截然不同的零售体验。悬臂式混凝土立面在参照原有建筑的野兽派外壳的基础上进行了创新，注入了极具加州特色的高饱和度亮粉染料。
The Webster’s latest flagship store in Los Angeles is a new 11,000 square feet ground-up retail development adjacent to the historic Los Angeles Beverly Center. Juxtaposed beneath the monolithic eight story structure, The Webster elegantly asserts itself as a sculptural and experiential counterpoint to the Beverly Center’s retail experience. The cantilevered concrete facade references and reimagines the brutalist shell of the original existing building and is injected with a pink dye—an ode to the luminosity of California, where the Pacific light naturally amplifies saturated colors.
▼临街视角，street view © Laurian Ghinitoiu
“在过去五年中，我开始使用许多在职业生涯早期做过的色彩实验中的高饱和红、粉色调。粉色让人感觉很时尚，但我更想要一种既坚韧又温柔的感觉。” David Adjaye OBE说道。除了最初分配给Webster的室内零售区域，团队还在San Vincente和Beverly Boulevards的交汇处打造了一个全新的公共空间。以数字艺术墙和雕塑喷泉为特色的公共空间，就像一座令人惊艳的城市绿洲。仅从悬臂下方可见的艺术墙覆盖了整个公共区域，形成了带有沿墙座席的无柱门廊。出于对好莱坞日趋泛滥的数字文化的遵从和批判，艺术墙故意以1472 x 20的低分辨率呈现。这块如雕塑画布般的墙面将首次展出由Webster委托定制的艺术品。
▼轴测图，axonometric drawing © Adjaye Associates
“In the past five years I’ve started to work with a lot of saturated red and pink hues, which extends back to the early color experiments I did at the beginning of my career. Pink felt like fashion, but I wanted to make something that was tough and gentle at the same time.” – Sir David Adjaye OBE. Encompassing square footage that was originally allocated for interior retail, The Webster establishes a new public space at the intersection of San Vincente and Beverly Boulevards. Featuring a digital art wall and a sculptural water fountain, the new public space cultivates an unexpected urban oasis. Visible only from the underside of the cantilever, the digital art wall spans its surface area to form an columnless portico with banquette seating. Both out of deference to and in defiance of Hollywood’s amplified digital culture, the art wall is intentionally low resolution at 1472 pixels wide and 20 pixels tall; it is a sculptural canvas that will debut bespoke art pieces commissioned by The Webster.
▼店铺门口的公共空间，public space in front of the store © Laurian Ghinitoiu
▼隐藏在悬臂下方的数字艺术墙，hidden beneath the cantilever is a digital art wall © Laurian Ghinitoiu
▼墙体细部，walls detail © Laurian Ghinitoiu
在主入口处，由三块曲面玻璃组成的全景窗户形成了一个扇形视觉门户，消除了公共空间与内部零售区域之间的边界。The Webster充满展示性和吸引力的店面装饰就像街边的一道风景，一直延伸到室内。
At the main entry, a panoramic window—comprised of three sheets of curved glass—creates an angular visual portal, dissolving the boundary between the public space and the retail inside. Conceived as a landscape of forms for display and inhabitation, the color and material palette of The Webster’s exterior identity continue into the interior.
▼主入口处的大型曲面玻璃橱窗，large curved glass window at the main entrance © Dror Baldinger
▼从入口处延伸到室内的粉色混凝土墙，a pink concrete wall extends from the entrance to the interior © Dror Baldinger
由多种质地和类型的混凝土打造而成的内部空间，就像一片由现浇混凝土柱和泪滴形状的展示基座构成的雕塑场地，为展出的策划商品创造了一系列的装饰。水泥地面上点缀着黑樱桃大理石碎片，青铜镜面和展示架环绕在空间边缘。这些内部装饰平衡了店内弯曲形式的雕刻美感，同时又不会影响陈列的商品。试衣间的上壁利用业主个人收藏的1950年复古墙纸来加以柔化。
▼雕塑造型的收银柜台，the sculptural cash register © Dror Baldinger
▼极具雕塑感的商品陈列空间，a sculptural display space © Dror Baldinger
▼空间细部，details © Dror Baldinger
Oscillating between varying textures and types of concrete, the interior is akin to a sculptural field punctuated by cast-in place concrete columns and teardrop shaped display plinths, creating a series of vignettes for the curated merchandise on display. The ground concrete floor features black cherry marble fragments. Bronze framed mirrors and display racks line the perimeter. These interior finishes balance an appreciation for the sculptural beauty of the store’s sinuous form without detracting from the curated products on display. The upper walls of the fitting rooms are softened with vintage 1950’s wallpaper, sourced from the client’s personal collection.
▼带有不同纹理和材质的空间细部，mixed space details with different textures and forms © Dror Baldinger
▼青铜镜面和展示架环绕在空间边缘，bronze mirrors and display shelves surround the edge of the space © Dror Baldinger
▼顶部贴有复古墙纸的试衣间，fitting room with vintage wallpaper © Dror Baldinger
The Webster这种不仅针对目标客户，也为洛杉矶这座城市提供了体验空间的销售模式，已经超越了当下大多数实体零售店的商业实践。
Transcending the now dated transactional and commercial experience of most brick and mortar retail, The Webster offers a destination and experience not only for its clients but for the city of Los Angeles.
▼夜幕下，at sunset © Dror Baldinger
▼平面图，plan © Adjaye Associates
▼立面&剖面图，elevation and section © Adjaye Associates
Facts and Figures Client－Taubman Company / The Webster Area－11K SF Materials－Cast-in-place concrete, precast, GFRC, Glass, Pyrok, bronze Client – The Taubman Company
User – The Webster
Design Architect – Adjaye Associates
Architect of Record – Neumann/Smith Architecture General Contractor – Jacobsen Swinerton Joint Venture Civil Engineer – Mollenhauer Group Landscape Architect – Grissim Metz Andriese Associates Structural Engineers –Ludwig Structural (Engineer of Record) Guy Nordenson Associates (Design Engineer) Mechanical/Plumbing Engineers – E & S Construction Engineers Fire Suppression & Fire Alarm – Code Consultants Inc. Lighting Consultant – Brian Orter Lighting Design Electrical Engineer – Swanson Rink
Concrete Consultant –Reg Hough Associates Facade Consultant – Thornton Tomasetti Water Feature Consultant – Waterline Studios Inc. Technology Consultant – Standard Vision
