The successfull exhibition stand project for the well known scandinavian trucks producer. On the space of 1300 sq.m. 8 trucks and One bus were displayed.
the main highlighted area was designed to present the new generation of scania trucks including the top r 730 model. During the show Scania’s new truck was awarded as the Truck of the Year. The presentation and award ceremony took a place at the stage area with a huge 20 m. long led wall designed to Unveil the new truck
one of the key features of the exhibition project was a well designed flooring that combines gray surfaces with scandinavian light wood and a white accents. One of the coolest part of the flooring was the grass elements integrated in the milled gray floor panels
final version of proposed design project contains different trucks positioning, more intensively use of green moss and a different hospitality block design that provides flexible usability and functionality requested by the client
The main materials that can be found on the stand is Light Wood, Gray and metalic panels and a green moss / grass. Finally such combination should create the atmosphere of doing business directly in sweden
The main graphical motive was a forest and nature landscapes with a 5% of space for a Scania truck. In addition for the pillars the huge clean and technicaly precise prints of new truck were proposed
once again the main tool for all design meeting and solution creating was the software screenshots. the amount of 150 pieces was delivered to the client with every specifically discussed corners.
the interiors were the same importan for the client as a exhibition part of the booth. 6 closed meeting rooms, bar area and the accessories shop have found its place in two blocks of hospitality
final solution with the furniture was a bit reduced due the budget but the stylistic and materials proposal was keeped
The number of various solution for the hospitality blocks was provided during the four monthes design developement process. Starting with one big volume we came to two devided blocks with the truck in the middle
in conclusion i want to thank all the People involved into the design process, project managment, Realisation, entire “Global-Events Company” and the Client, who trusted our design solutions
